SmartLife core IP bought from The University of Manchester.
2007 Prototype deliverage proven - commercial optimization begun
2010 Business model to position technology with an 'open-access' model, rather than only a 'pre-packed' products. The new business model was created to enable commerical partners to licence SmartLife sensors (known as softsensors), electronics/signal processing and interfaces to innovate new market offerings for existing and new customers. New business model is introduced and SmartLife expands its customer-base (sporting, rehabilitation, medical and well-being through licensing).